For vacation rental managers using Smoobu, Beds24 and more
OTAs take 15%.
Time to build your own channel.
Your own direct booking platform — your brand, your domain, your data, and much higher margins.
−15%
in commissions per direct booking
+15%
net margin from month one
2
weeks to launch
Booking and Airbnb helped you get started. But they don't have to keep 15% forever.
OTAs have been a great springboard to fill your properties. But 15–20% commissions on every booking eat into your margin, and over time that limits your growth.
The real issue is dependency: you don't own your guests' data, your brand isn't being built, and an algorithm change can affect your occupancy overnight. That's a business risk.
The smart move isn't leaving OTAs — it's diversifying. Build a direct channel that works alongside them, where you control the brand, the data, and the margin.
The 5 problems you already know
01
Commissions limiting your growth
Between 15% and 20% of every booking goes to commissions. On 100 bookings at 2,000€, that's 30,000–40,000€ per year you could reinvest.
02
Your PMS website doesn't convert
Smoobu and Beds24 offer a generic website that doesn't build trust. Your guests see it, but book through Booking or Airbnb because "they trust it more".
03
You don't own your guests' data
OTAs don't share emails or phone numbers. Without that data, you can't do remarketing, email marketing, or build loyalty. Every guest is single-use.
04
Your brand isn't being built
On OTAs, your properties show up as "Apartment in Barcelona". No branding, no differentiation, no brand recall.
05
You depend on the algorithm
A change in OTA rankings can affect your occupancy from one month to the next. Without your own channel, you don't control your distribution.
How much is this really costing you?
Use our free calculator to find out in 30 seconds.
The solution
Your direct booking platform. Ready in 2 weeks.
OTAout builds your direct booking website integrated with your PMS. It's not a template — it's a custom platform with your brand, your domain, your Stripe and your dashboard.
We handle everything: design, development, PMS integration, payment gateway, technical SEO, admin panel, and marketing strategy advisory to grow your direct channel.
Everything your platform includes
PMS Integration
Smoobu, Beds24 and more. Real-time availability + automatic OTA sync.
Your own Stripe
Direct payments to your account. No middlemen, no holds.
Enterprise technical SEO
Schema LodgingBusiness, dynamic metadata, sitemap, hreflang, Core Web Vitals.
Guest private area
Direct chat, extras, check-in, cancellations — without going through OTAs.
Full admin panel
Real-time KPIs, booking management, photos, discounts, manual sync.
ADS + SEO (additional service)
Google Ads + Meta Ads management and SEO positioning. Optional service with separate management fee and ad spend.
Upselling module
Maximize every booking: extras at checkout (late check-in, airport transfer, crib) and pre-arrival (extra cleaning, welcome pack, late checkout).
Custom development
Need something not listed here? Custom integrations, specific features or tailored flows. We'll evaluate it and build it.
Real case study
42 apartments in Castelldefels. From paying over 230,000€/year in OTA commissions to having their own platform.
Holiday Castelldefels managed 42 properties paying over 230,000€ annually in commissions. Today they have their own direct booking platform with full Smoobu integration.
Why OTAout?
We're not a generic agency. We're PMS specialists who also code.
Integrations that work from day one — we know the Smoobu, Beds24 and Hostaway APIs inside out.
Battle-tested technology — the same stack we use for our own projects.
Platforms that generate revenue, not pretty websites nobody books through.
Ongoing support included — we keep optimizing after launch.
Growth strategy included — we advise you on digital marketing, positioning and acquisition so your direct channel grows month after month.
Free website analysis
Share your current website and within 48h you'll receive a report on what you're losing in commissions and how to recover it.